Funny lady Linda Smith used to say, “I love Waitrose – it’s that little bit more expensive.�

It’s a funny old world, but until the recent economic collapse, all of us allegedly were sold the view that “It must be good if it costs that much�, or “Let’s be honest, cheap equals crap�. The media re-enforced the view – picture the juicy M&S ads, with “This is not ordinary food, this is….� Conversely, the supermarkets Value or Basic ranges were acknowledged by the penny pinchers but not by you and I.

In Computer training, the high end “luxury market� (aren’t they superior - if you can afford it - why else would so many people use them?) convinced us that colleges exist who’ll do it for less but beware, you get what you pay for…. .

Then lo and behold, we hover on the brink of financial meltdown, and all of a sudden value takes priority! Discerning shoppers stop visiting Waitrose, and instead discover the delights of Aldi and Lidl. Investment bankers and their large bonuses are the curse of the devil, and we all re-evaluate our spending habits.

Why were we so impressed by companies charging more? Further investigation into the UK training market, and you might be surprised. Just because industry’s crying out for more skilled programmers and networking professionals, should we really be paying over five thousand pounds to get qualified, or are we just paying to prop up dinosaurs? It’s a bit rich that many computer training providers aren’t using fully interactive methods - supplying students with pen and paper methods. Why do students have to read through books when all information can be downloaded and watched on computers? Do we really have to drive to training centres, forking out for our overnights to get teaching we could have online? Anytime Interactive learning should be available for me anywhere – at my convenience, but not at my cost.

With newer, user friendly training options on offer at a fraction of the cost of these prices, maybe it’s time we woke up to the fact that with regard to electronic learning, value is higher quality for a more reasonable price. We’re moving on in IT training – in the words used by supermarkets, it’s “Simply Value� prices, for “Best Ever� products. In this changing world we live in, that’s welcome news.

(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.

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